The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.
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