Search ads are much more prominent in search result pages. So the common assumption is that they will get more clicks than organic search results.
While these ads do have some impact on a website’s traffic and click-through rate, people still prefer to click on organic search results. And the top organic search results tend to get more clicks than PPC ads.
While these ads do have some impact on a website’s traffic and click-through rate, people still prefer to click on organic search results. And the top organic search results tend to get more clicks than PPC ads.
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