One of the biggest benefits of SEO is that it helps you cut costs. Once you’ve made an initial investment, you won’t have to pay ongoing fees for the organic traffic you are attracting.
This is very different from PPC, which involves ongoing expenses as you will have to pay for every click to your ad.
In fact, PPC ads on Google will cost you about $1 to $2 on average for every click, according to WordStream.
But with SEO, you won’t have to pay for every click and every visitor you drive to your site. You just make an initial investment in terms of funds and efforts but incur no ongoing cost. So this significantly reduces your cost per acquisition.

This is very different from PPC, which involves ongoing expenses as you will have to pay for every click to your ad.
In fact, PPC ads on Google will cost you about $1 to $2 on average for every click, according to WordStream.
But with SEO, you won’t have to pay for every click and every visitor you drive to your site. You just make an initial investment in terms of funds and efforts but incur no ongoing cost. So this significantly reduces your cost per acquisition.
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