More visibility and relevance in search results will also yield better click-through rates – another major benefit of SEO.
There’s evidence to suggest that the more prominent you are in search results, the more click-throughs you will get to your website.
According to an Advanced Web Ranking analysis, the top position gets a significantly higher click-through rate on both desktop and mobile searches.
It generated a CTR of 30.54% on desktop and 23.59% on mobile. The CTR drops gradually along with a drop in search position, suggesting that there is a correlation between higher search ranking and higher CTR.
There’s evidence to suggest that the more prominent you are in search results, the more click-throughs you will get to your website.
According to an Advanced Web Ranking analysis, the top position gets a significantly higher click-through rate on both desktop and mobile searches.
It generated a CTR of 30.54% on desktop and 23.59% on mobile. The CTR drops gradually along with a drop in search position, suggesting that there is a correlation between higher search ranking and higher CTR.
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